Our Thinking

Carla – Intern for Dig+Fish 2017

As a Tourism student in France, I wanted to gain some practical experience to go with the theory… and preferably somewhere out of my comfort zone. So, with my family living in Melbourne, it was only natural to search for an internship in Australia – and I was fortunately able to join Dig+Fish for three months.

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The great debate: influencer transparency and… sorry, was that an ad I just saw on their Instagram? The annual Mumbrella CommsCon took place last week at the Four Seasons Hotel in Sydney and I was surprised to see almost half the program was filled with panel discussions on the most hyped about agency topic of […]

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Call me biased (and really, I should probably disclose I am super biased; with many of my clients, family and friends in the wine industry) but Australian wine is damn good. Like, choose it over its European counterpart even when someone else is paying good… took a suitcase filled with it on my trip to […]

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Having run her own agency for 16 years, Dig&Fish Founding and Managing Director Angie Bradbury knows a thing or two about marketing. This month in B&T Magazine she shares the top five things she’s learned in business…

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I love my job and the people I work with. I’m lucky like that. Because of that it’s easy to foster an open and respectful working environment where everyone is free to be passionate about their work and let their weird quirks shine. Life is simply too short to not be ourselves, even in the […]

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I received an invitation the other day to the Future Laboratory’s Trends Presentation and the topic is “Anti-authenticity marketing”. The lead in to the topic states: “Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them of meaning.” It really got under my […]

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On the day after Publicis has announced the resignation of Kevin Roberts for his comments about gender diversity it saddens me that there remain so many ill-considered points of view on the topic. The fact is that opinions around gender bias still exist in our community. Far too prevalent in parts. Incredibly enlightened and leading the […]

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Reading a recent article on the seven mega trends that could shape our future got me thinking about how little time we actually spend these days on long term planning. Technology, social media, 24 hour news cycles are all conspiring to prioritise short term action over long term strategy. There are even some who argue […]

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There is no doubt the Australian Wine Sector has been weathering a sustained storm of challenges with many issues continuing to impact on the financial viability of hundreds of great Australian businesses. Oversupply, high $AUD, fires, frost, taxation – you name it – it’s been tough. Our lead statutory body, Wine Australia, has also had […]

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As a Board Member of Wine Victoria I’ve decided to drink local this year. Sometimes we get so fixated on what’s new and what’s cool, we forget about what’s right under our nose. And that’s great Victorian wine – the most diverse growing region for wine styles and varieties in the country. So this is […]

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No doubt the F1 fans will readily be able to answer that Lewis Hamilton was clearly first past the chequered flag with Rosberg and Vettel filling the minor places. But for those companies and businesses aligned to the AGP in 2015, they were more interested in what the race was doing for their brands. Sadly, […]