Australian Motoring Festival

Media Relations & Marketing

AMF - AUSTRALIAN MOTORING FESTIVAL - HERO_01

The Challenge
Develop and implement a comprehensive media relations and social media strategy leading up to and during the inaugural 2015 Australian Motoring Festival.

Our Approach
Dig+Fish worked closely with exhibitors, including Ferrari, Mercedes-Benz, Toyota and Volvo, to create news angles, leveraging the media partnership with News Limited and other outlets.

The Results
In just six weeks, 34,074,287 media impressions were generated across TV, newspapers, magazines, radio and online, with a total equivalent advertising value of $967,363. Social media engagement increased by 937%.