Australian Motoring Festival
Media Relations & Marketing
Develop and implement a comprehensive media relations and social media strategy leading up to and during the inaugural 2015 Australian Motoring Festival.
Dig+Fish worked closely with exhibitors, including Ferrari, Mercedes-Benz, Toyota and Volvo, to create news angles, leveraging the media partnership with News Limited and other outlets.
In just six weeks, 34,074,287 media impressions were generated across TV, newspapers, magazines, radio and online, with a total equivalent advertising value of $967,363. Social media engagement increased by 937%.