Brand Strategy & Design
Tasked with developing a brand identity and launch marketing strategy for a new Melbourne boutique hotel, Coppersmith.
A cohesive brand identity developed in partnership with leading architecture firm Hassell, creating a boutique, luxury band experience that is refined yet accessible. Launching the Coppersmith brand via PR, Marketing and Social Media making it one of the most talked about venues in 2014.
A differentiated brand identity and language that has permeated through all aspects of the venue experience, from interior finishes through to marketing collateral and creative execution of digital platforms. A Melbourne dining and hotel icon in just 12 short months.