Brand Strategy & Design

The Challenge
Tasked with developing a brand identity and launch marketing strategy for a new Melbourne boutique hotel, Coppersmith.

Our Approach
A cohesive brand identity developed in partnership with leading architecture firm Hassell, creating a boutique, luxury band experience that is refined yet accessible. Launching the Coppersmith brand via PR, Marketing and Social Media making it one of the most talked about venues in 2014.

The Results
A differentiated brand identity and language that has permeated through all aspects of the venue experience, from interior finishes through to marketing collateral and creative execution of digital platforms. A Melbourne dining and hotel icon in just 12 short months.