Devil's Corner

Devil’s Corner Relaunch

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The Challenge
To launch Devil’s Corner’s new home on Tasmania’s wild East Coast, to national media; highlighting their local partners along with the new Cellar Door and Look Out Tower.

Our Approach
Take key lifestyle media to experience the wilds; glamping among the vines by night and adventure by day with local partners, Tombolo Cafe, Freycinet Marine Farm and Freycinet Adventures.

The Results
After kayaking and hiking in Freycinet National Park, shucking oysters fresh from the sea, dinner overlooking the vineyard and Devil’s Corner wines throughout, media gained a true understanding of the brand. And fell in love with it and the local region. Coverage to date includes GQ, Jetstar Magazine, The Urban List and Wine Companion Magazine.