Fairfax Media

Drive.com.au Launch

FAIRFAX MEDIA - DRIVE LAUNCH - HERO - 1200x600_01

The Challenge
Develop a PR campaign to leverage the relaunch of Fairfax’s Drive.com.au platform to drive new and existing audiences to the site.

Our Approach
Dig+Fish worked with the campaign talent, Blake Garvey, leveraging his media profile to generate radio interviews and online coverage. Blake was well versed in connecting his personal story to the Drive.com.au brand and the results speak for themselves.

The Results
The two week campaign generated eight radio interviews including the Kyle and Jackie O show and 12 online pieces across Australia generating more than one million views of the campaign video. The campaign was AdNews campaign of the week.