Fiat Chrysler Automobiles

Dealer of the Year

The Challenge
Complete design and production for a black tie Gala dinner celebrating FCA Australia’s dealer network.

Our Approach
From top down floor plan and AV design, to copper cheese knives, engineered trophies and a surprise performance by an Australian legends band – no detail was missed in this incredibly technical production.

The Results
Our multidisciplinary team collaborated on all aspects of FCA’s dealer conference, including communications strategy, keynote development, speech writing, and end-to-end event production. The end result? Seamless execution from awards ceremony to live music, culminating in 200 dealers, partners and FCA staff singing along to Eagle Rock at the top of their lungs – our definition of success.