Australian Open

The Challenge
As part of KIA’s ongoing role as major sponsor of the Australian Open, Dig+Fish were tasked with the objective of designing and producing all on-site builds and experiences for the event.

Our Approach
Taken from our experiences of working with KIA since 2014, we implemented their design style into the builds and created an array of displays, large format activations and a VIP lounge.

The Results
From the pre-production through to the finished result, all touches and accents directly correlated to KIA’s growing sense of notability for their products, with three static car displays, two large-scale live engagement builds, two interactive displays for the Kid’s Area, as well as a fully functional VIP lounge along Sponsors Row being facilitated for our client.