Lumo Energy

Netball Victoria Sponsorship

The Challenge
To leverage Lumo Energy’s sponsorship of Netball Victoria prioritising media generation in regional Victoria for 2014 and 2015.

Our Approach
Highly localised approach working with regional netball centres, briefing them on the Lumo message and pitching stories that talk to the importance of grass roots sports in our communities.

The Results
Across two campaign periods, March-April 2014-2015, more than 4,000,000 in circulation was achieved across radio, television and print all in key regional markets.