Shanghai Rolex Masters

Australian Open 2017

The Challenge
Execute and bring to life an innovative fan engagement activation for the Shanghai Rolex Masters at the Australian Open 2017 Tournament. Utilise the excitement of tennis fans to generate brand awareness of the Shanghai Rolex Masters as an event and promote the city of Shanghai as a tourist destination.

Our Approach
Bring fans together through interactive experiences – including a 360° flyover of Shanghai city and an interactive virtual reality tennis game. Maximise the opportunity to capture as much data as possible through a strategic floor map design.

The Results
Being well versed in the nuances and challenges of working at the Australian Open, the activation ran efficiently from pre-production through to the final showcase. Over 2,900 Australian Open attendees registered their details through the integrated data capture point, providing the international client with crucial campaign data.