Vicinity Centres

Super Hooper Launch

The Challenge
Vicinity Centres own and / or operate more than 90 shopping centres across the country. As the new naming rights sponsor for Aussie Hoops, Vicinity came to us to develop a national sponsorship leverage program to roll out across the country.

Our Approach
The central pillar of the program is the Super Hooper activity – an in-centre activation to engage with kids, develop their basketball skills, and encourage participation in the program.

The Results
The media launch held in November 2015, saw Lauren Jackson and Andrew Gaze shoot hoops with tomorrow’s aspiring stars – generating positive media coverage and a clean sweep of nightly TV news.