Brand Strategy & Design

The Challenge
Overhaul the existing, dated brand and develop a contemporary and striking design that can be rolled out across a whole new family of collateral.

Our Approach
By taking a more consolidated approach to both palette and typography, a modern typographic look was created to elevate both the brand and the product lines.

The Results
The invigorated look is in production, thanks to the buy-in of both the client as well as the very enthusiastic major investor. A selection of accounts across Australia were given a sneak peak, and their unanimous approval has green lit the entire product line.