Vienna Tourist Board

Vienna Therapy 2017

The Challenge
When the Vienna Tourist Board chose Melbourne to host its Vienna Therapy exhibition fresh from New York, they needed an integrated PR and Experiential partner to ensure the projects success. Designed to highlight the modern and exuberant nature of modern day Vienna, the exhibition featured a dramatic sculpture by famous street artist ‘Nychos’.

Our Approach
Dig+Fish managed every part of the process from production to PR. We oversaw shipping of the sculpture, including navigating customs, hosting artists in a warehouse as they made the piece exhibition-ready, obtaining city permits and compliance with Australian OH&S regulations. All PR and outdoor advertising was also managed by Dig+Fish with specific and ambitious targets set by the Vienna Tourist Board.

The Results
Coverage ranged from the ABC Breakfast show to articles in The Weekend Australian, The Age, Mumbrella, TimeOut Melbourne, Beat Magazine and The Urban List Melbourne to name just a few. In total 26 media articles were secured for this campaign, reaching more than three million readers and generating more than $300,000 in editorial value. Two TV segments were also filmed with ABC and Foxtel’s Stage & Screen show, with the episodes to air in late March.