Yarra Ranges Tourism

Find Yourself

The Challenge
Develop a digital campaign to increase traffic to the YRT websites, build the social media and photographic database, and build awareness of the region.

Our Approach
Our “Find Yourself” campaign. Construct a beautiful centrepiece commercial, supported by a range of high profile bloggers to draw on the power of social media.

The Results
Mamamia provided the core focus for the prize promotion from 4 June to the end of July. Additional social media activity by YRT and three additional blog platforms, saw the campaign gain traction over the six week campaign, eventually reaching 2,100,000 across social and digital media.